In the world of marketing, captivating your audience is very important. Marketers are looking daily for the best method to do that, and Video Sales Leter (VSL) is definitely one of them. It has become an important tool for engaging potential customers and drive conversions. Today, when it comes to marketing and sales, it is not about what you say – it is about HOW you say it. That being said, combination of words and videos in VSL can have a tremendous impact on your work.
What is a Video Sales Letter (VSL)?
A video Sales Letter is a video that represents a product or service to a potential buyer or customer. It can be highly effective in selling without a salesperson being present, which is essentially what they are made for. So, the point of VSL is to talk your target audience into buying your product that is necessary for them.
Usually, it is placed on a website or on YouTube to attract the attention of people browsing the website. You can place it on social media to reach more target audience.
Why Should You Use VSL?
Wyzowl’s study about video marketing show that 73% of people would rather watch a video to learn about a product or service than read a text-based article.
That shows us how video formats are often more interesting and engaging that text. It can maintain the attention of customers which will eventually increase the rate of conversions. By making a video, you can help your target audience to see the product in action and picture themselves using it.
Most of the people will buy something based on their feeling and emotion, after which they give grounds for that by logic. Instead of just words, a video can use body language, facial emotions, and even music in the background to connect with and affect people emotionally.
How to make a VSL?
There are eight very simple steps that you can do if you want to create an effective video sales letter.
1. Decide what you want your VSL to do
This is the first thing you need to do when creating your VSL. Think about what your goal is – do you want your VSL to increase sales, raise the recognition of your brand or make your online business better. Once you establish that, you can use it to guide the script and style.
2. Think about the issue you can fix
Before you start writing the script, you should think about what the company can do to help its users. Talking about this issue at the start of the video can help you connect with possible buyers right away. You can also use an emotional call to get people even more involved. You can start convincing people to buy things or use your services once they are interested in your movie.
3. Explain how to solve the issue
You can tell people what the problem is and then how your goods or services can help them solve it. Use the website's copy to help you come up with a plan for explaining these services. Make sure you talk about the product's most important features and how they can be used to solve the problem. You might also want to include a product example to help people picture how they can use the service or product after they buy it.
4. Build credibility
In your VSL, you can also talk about how trustworthy the company is. Customers can see why the goods or services are the best solution to their problems by reading about what makes the company trustworthy. People will see that they can trust the brand and may be more likely to choose that company over others if they take this step.
5. End with a call to action
At the end of the VSL, put a call to action that tells people what they should do next, like buying something or signing up for the service. To speed up the process, you can add a sign-up form or a link to the product page. You could also include a reason for buyers to act in the call to action as well. One idea is to give a deal to people who buy from your business for the first time. Giving customers a reason to act can help them do it, which can raise your conversion rate.
6. Pick a VSL file type
Pick a format for the movie once the VSL script is done. You can make animations, a story, a slideshow, a product demo, or something else. Think about what kind of format works best for the script and goal. After that, you can find someone to make the video. To make sure that the VSL looks professional and of good quality, the company can hire a freelancer or a production company.
7. Publish your VSL
When your VSL is finished, put it online to get more people to interact with it. Think about which outlets will work best for the people your business wants to reach. You could, for instance, post your VSL on the landing page of your website and on the company's social media accounts to reach as many possible buyers.
8. Observe your progress
Once the VSL is out there, you can keep an eye on how well it's doing. Keep an eye on data and performance measures to see how many views it gets and how your VSL changes the company's conversion rate. You can use this information to figure out what needs to be fixed to make the VSL work better or to change the marketing platforms and formats of the future.
Sales letters have been used for a long time to promote goods and services when the person selling them can't be there. Video can make them better.
As the use of online video grows, more businesses use video sales emails to reach more people. Most of the time, people already have what they need to start.
Making a VSL that shows how you can solve your prospects' biggest problems, proves you're the right answer, and moves them through the sales process can make an impact and help you close more sales.
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