If we were to ask you what takes you the most time during the day, you would probably say the internet. Well, for that reason precisely, blogging is essential for your marketing business.
You are also most likely thinking “Why do I need a blog?”, “It will take so much time”, “I don’t need a blog, I have many followers on social media” etc. Well, we are here to explain why you couldn’t be more wrong.
First, we need to define what business blogging is, for all of those who do not know. Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel, actually your form of social media, that helps support business growth.
So, basically, you need something that will put your business on the spot and make you recognizable. That is where blogging really comes in handy.
Almost every website owner wants more visitors, no matter how successful they are, because it is never enough. With blogging, you can attract new traffic and readers. Every time you create and publish a blog, it’s one more indexed page on your website, which means one more chance for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.
Also, you are probably using one or more social media platforms for your company. Whether it is Facebook, Instagram, LinkedIn, or some other, you need to post links, with relevant visuals, of course, of your blog articles to the pages you have on these platforms. This is how you’ll give your followers a reason to visit your website.
Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads. A lead refers to contact with a potential customer, also known as a “prospect”. For some companies, a “lead” is a contact already determined to be a prospective customer, whereas other companies consider a “lead” to be any sales contact.
Traffic-to-lead conversion function through four simple steps:
- Someone visits the website;
- The visitor sees call-to-action for a free offer;
- He/She clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their personal information;
- They fill out the form, submit information, and receive a free offer.
Blogging can be perfect for maintaining and spreading the word about your company and products. It allows you to create a long-lasting bond with prospects. Share your blog on social media platforms, and build a community around your posts and company. You’ll be surprised by how much traction and visitors a blog can bring you.
With blogs you can advertise something but also, at the same time, share a powerful message. Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda because customers are getting a little bored with traditional ways of advertising. So, this is the time when you need to be as passionate, open, and creative as you possibly can. Only then, you will achieve some real results.
Establishing a blog will help enhance your SEO marketing strategy and improve your search results on SERPs. If you put out fresh and well-written content in your blogs, it will help your post rank well in SERPs by containing prominent keywords.
If you don’t have as many followers on your social media platforms as you want, you can repurpose blog content for your platforms, because blogging can also help you get discovered via social media. When you create a new article, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, and Pinterest — which helps expose your business to a new audience that maybe is not familiar with you, your company, or your services.
What is also really great about blogs is that it drives long-term results. Imagine if you can go on a trip somewhere – anywhere in the world, sleep as long as you want, and still be able to drive traffic to your site. Good news – you actually can! For example, let’s say you sit down for an hour on Sunday to write and publish a blog post. That blog post gets you 100 views and ten leads on Monday. You get another 50 views and five leads tomorrow as a few more people find it on social media, and some of your subscribers get caught up on their email and RSS. But after a couple of days, most of the fanfare from that post dies down, and you’ve netted 150 views and 15 leads. Since that post is now ranking, it means that for days, weeks, months, and years to come, you can continue to get traffic from that blog post. So while you’re living your best life in Hawaii, you’re also driving traffic and leads.
The crucial role of blogging in marketing cannot be underestimated. Even if you’re thinking that maybe social media platforms are more important, it does not diminish the value of what a blog can do for your company, brand, or services. Whatever your needs are, blogging is an essential way of reaching success in the marketing field.
