In the world of affiliate marketing, your income is dependent upon finding a digital marketing strategy to sell your chosen products and services to an audience. Social media ads, especially on Facebook and Instagram can help you find more of the right people and grow your channel.

The world of e-marketing in general, and marketing via social media in particular, has witnessed amazing growth in recent years, with huge amounts of money invested and countless numbers of competitors and marketers.

The trouble is, you have a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It is a hard and tricky question but we will answer it for you!


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Targeting audiences such as you can with Facebook Ads is one of the most important factors for your campaign's success and achievement. 

First, in order to get as much money as possible through a Facebook ad, you need to know some rules that will help you not get banned by

Facebook but also not to burn away your ad spend:

  • Know your target audience – Facebook advertising is all about getting in front of your ideal customer and grabbing their attention with something that interests them;
  • Never advertise your affiliate marketing directly – This is important because Facebook & other advertising networks do not allow affiliates. However, that doesn’t mean you can’t send them to your “bridge page” as long as you are not an affiliate for the page that you are sending them to;
  • Have a brief look at the advertising policies – Facebook has quite a lot of advertising policies that they follow strictly. Before your ad starts to run, they have to manually approve your ad to make sure it is in line with the policies.

When using Facebook for affiliate marketing, the first thing to do is to create your own page. Also, you need to improve SEO for your Facebook page. Once the number of your Facebook ‘Likes’ reaches 25, you can claim the vanity URL for your Facebook page. Vanity URL is a shortened, more readable version of the original URL. Getting backlinking is also a necessary part of SEO. When writing status updates, make sure you are using your relevant keywords. Google prefers the keyword in the first few words. You can also add a link to your affiliate website in the post.

Next is getting organic likes. You want people, real people, to like your page. They must like your content and want to share it with their friends and followers. To start with, send an email to your list letting them know that you have created a Facebook page. Ask them to check it out. In the call-to-action, tell them if they want more updates from you, they would have to ‘like’ your page.

Just getting likes is not enough, you also need to engage with your fans on a regular basis. You need to be careful with this, because you don’t want to be annoying but you also don’t want to be forgettable. Typically, one to four posts a week works fine, depending on how content-heavy they are.

Also, one big key step is promoting through Facebook groups. Find a group that is relevant in your niche and contribute to it. However, you can’t just promote your links on these groups. If you do that, you will be marked as a spam. Here are a few quick tips to keep in mind when posting on Facebook groups:

  • Look to stir interesting conversations.
  • Never post the same thing on multiple groups at the same time;
  • Do not tell people to inbox you. If you have a valuable suggestion for them, post it.


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Instagram is the #1 social media platform used by brands for their influencer campaigns. Affiliate marketing on Instagram has opened up the doors for brands and influencers to work creatively together. By utilizing the power of word-of-mouth marketing, consumers are more likely to buy via social media.

Instagram affiliate marketing is done by establishing partnerships between a user who is the affiliate marketer and placement of some sort of introduction or advertisement of a company’s products or services on the marketer’s website, social media post, or anywhere. The affiliate marketer depicts the product or service in their postings and earns commission on each sale that is made that can be attributed to their post, such as through a URL link that has been customized with unique affiliate code added to the end of it in the description of the post.

Brands who work with Instagram influencers on an affiliate basis can expect to see several benefits including:

  • Increased engagement with your brand;
  • An increase in revenue;
  • Creating ongoing relationships between Instagram influencers and brand.

In case you don’t have an account that will generate enough traffic you can work with Instagram ads and reach an even bigger audience for your promotion. The best methods being used across the platform are:

  • Swipe Up
  • Instagram Bio
  • Promote Exclusive Coupons
  • Instagram Ads

When a picture of a product or service is posted on Instagram, the user (influencer) often tags the brand or service that it belongs to or at least mentions the product and/or company. If it is tagged, people seeing the post can directly interact with the post by opening it, liking it or moving ahead to inquire about it. This is a win-win situation for both the marketer and the influencer as it increases incoming traffic and also creates a potential profit situation if a sale is made.

To summarize, compared with Facebook users, the users on Instagram generate 4 times more interactions. The advantage of both platforms is the ability to tweak ads as they are running. Social media advertising success is a mix of planning, analysis and a little luck. The strategy you used a year ago might not work today and the same goes for the future. In addition, the networks are constantly adjusting their algorithms and advertising features. It wouldn’t be surprising to see Instagram’s targeting expand to be more like Facebook’s or to have new Instagram-specific options added.

The point is, both of these social media platforms are a great place for affiliate marketing, you just need to know your key steps and you are good to go!

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